Earlier this year, UltraTech Cement, a significant India cement manufacturer, announced that it plans to venture into the wire and cable industry with an investment of approximately $216 million over the next two years.

A press release said that the decision, announced at the company’s Feb. 22 board meeting, calls for the initiative to begin production by December 2026 at a manufacturing facility set to be established in Bharuch, Gujarat. “UltraTech proposes to leverage its extensive manufacturing expertise coupled with its connection with the end-customers to deliver high-quality wires and cables thereby targeting a higher share of the customer’s wallet.”

The company will focus on making wire and cable for sectors such as residential, commercial, infrastructure and industrial applications. Per the release, India’s wire and cable industry has seen CAGR revenue of 13% from 2019 to 2022. “With the migration from the unorganized to the organized market, the outlook continues to remain robust which provides an attractive opportunity for a new trusted player in the sector.”

Company Chairman Kumar Mangalam Birla said that the plan will expand the company’s presence within the construction value chain. The foray into wire and cable “aligns with our vision of providing comprehensive solutions to our end customers in the construction sector.” He emphasized that this move supports UltraTech’s long-term growth strategy and market leadership ambitions.

UltraTech’s board has approved the plan, signaling the company’s intention to diversify its portfolio and strengthen its position as a leading provider of building solutions. The company will leverage its expertise in manufacturing and its strong customer connections to deliver high-quality wires and cables.

Per its website, UltraTech Cement Limited is the cement flagship company of the Aditya Birla Group. It is the largest manufacturer of grey cement and ready-mix concrete (RMC) and one of the largest manufacturers of white cement in India. It is the only cement company globally (outside of China) to have 175+ MTPA of cement manufacturing capacity in a single country. It operates in 40+ countries across six continents, and more than half its revenues come from operations outside India.