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Indian company to enter country’s domestic wire and cable market ... with star support

Last issue, WJI wrote about two cement companies that each planned to enter the wire and cable industry in India. Now, word comes of another Indian business, this one in a related field, that wants to enter the wire and cable field: Luker India, a manufacturer of LED lighting.

Per a press release and multiple media reports, the company—formed in 2015 to manufacture LED lighting—will be manufacturing wire and cable, initially with a focus on South India. Production has already started at the company’s plant in Coimbatore. The company notes that the cable manufacturing process has become easier with the adoption of AI where the consistency was as high at 99.99% compared to 98.3% earlier due to human errors.

The company plans to connect with over 100,000 retailers across India to promote and distribute its wires and cables. Further, the company has already tabbed Bollywood personality Prabhu Deva Sundaram as its brand ambassador. Of note, in the WJI May feature on marketing/social media, there was also a piece about India’s Fonolex Cables hiring two Bollywood film stars in 2022 for their marketing campaign.

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